premier collection

Art direction, photo + video retouching direction, content strategy, social design.

Wild Geranium

Wild Geranium is a whimsical new fragrance inspired by endless fields bursting with color, dreamy blue skies, a shimmering sun, and the intoxicating scent of wild flora. Designed to appeal to a younger consumer, I led the 360° concept, development, and execution of this global launch. As Design Director, I oversaw packaging design, photo and video art direction, the development of global guidelines for in-store, digital, and social execution, influencer and PR kit design, and brand collaborations.