AERIN Beauty is a luxury fragrance brand inspired by the signature style of its founder, Aerin Lauder. Created in 2012 with the mission of bringing effortless style and beauty into the homes and onto the vanities of women around the world, AERIN Beauty is a touchstone of modern femininity and refined elegance.

As Design Director at AERIN Beauty, I led the creative direction across multiple brand touchpoints, including packaging, print, design, social media assets, and end-to-end photoshoot production. My focus was on elevating the brand's visual identity, ensuring every product and campaign embodied AERIN’s signature modern femininity and effortless luxury. I collaborated closely with cross-functional teams, external vendors, and AERIN LLC to develop and execute cohesive 360° marketing campaigns, seamlessly integrating design with brand storytelling to enhance the consumer experience.