BLUE APRON x PUSS IN BOOTS
CREATIVE DIRECTION
PHOTO + VIDEO ART DIRECTION
PRINT + DIGITAL DESIGN
Blue Apron’s first partnership with DreamWorks to celebrate the release of Puss in Boots: The Last Wish, in theaters Christmas 2022. We developed a 4 week limited edition menu with Spanish-inspired meals that bring everyone together—and add a little adventure to your everyday. I was responsible for leading marketing campaign creative direction across photography, video, display, paid, affiliate, email, print, and landing page design.
