CREATIVE DIRECTION
BRAND STRATEGY
PHOTO ART DIRECTION
DIGITAL DESIGN

Blue Apron Wine needed a brand refresh update to its digital web experience. Concepted and redesigned the Blue Apron consumer wine journey from introduction to post-purchase email. Collaborated closely with product design to create a seamless UX experience. Art directed new photography and designed a refresh of Wine Journey Emails. Our goal was to rebrand and elevate this experience for new and existing BA Wine customers.