VICTORIA’S SECRET
HOME FRAGRANCE
PACKAGING DESIGN
BRAND DESIGN
CREATIVE STRATEGY
As a Design Consultant for Victoria’s Secret Beauty, I supported the launch of Home Fragrance, a new lifestyle category expanding the brand beyond personal scent.
The debut collection features nine exclusive fragrances across six product formats, including candles, room sprays, hand soaps, and diffusers. I developed the emotional romance imagery used across fragrance cartons, creating distinctive visual identities for each scent that feel elevated, modern, and disruptive within the VS world.
Working cross-functionally with product development, copy, and merchants, I helped shape fragrance positioning through a cohesive system of imagery, typography, and storytelling, establishing a scalable creative foundation—with exciting seasonal launches rolling out later this year.
