The Blue Apron x Molly Yeh collaboration was a limited-time meal kit partnership featuring exclusive recipes from Molly Yeh—Food Network star, cookbook author, and blogger known for her creative takes on comfort food inspired by her Jewish and Chinese heritage.

As creative lead, I oversaw the campaign from concept through execution, developing a custom logo lockup and brand guidelines that balanced Blue Apron’s identity with Molly’s playful, colorful style. I directed photography and styling to bring warmth and approachability to the recipes, and led creative across packaging, digital, and social—including a limited-edition booklet with meal tips, branded recipe cards and placemat, landing page, email, paid and affiliate ads, and organic content.

The collaboration brought Molly’s signature flavors and playful approach to weeknight cooking directly to subscribers—merging brand storytelling with chef-designed meals.