As the creative lead for the Grocery vertical, I was tasked with establishing the visual direction of food & beverage photography and digital assets for Walmart’s Holiday 2023 campaign. The goal: create a cohesive, elevated look and feel across landing pages, email, and social that felt festive and premium—while still aligning with Walmart’s broader campaign identity.

I led the concepting and visual direction for all holiday photography across food, beverages, and seasonal gifting, establishing creative guidelines for over 200 products. Working closely with marketing and merchandising partners, I managed a team of designers to bring the vision to life across digital touchpoints including site, app, email, paid media, and social.